By BD Narayankar
New Delhi, June 9 (PTI): 92.7 BIG FM, the radio arm of Anil Ambani-led Reliance Broadcast Network Ltd, launched its new positioning here today with fresh content and a format, which will give the daily dose of Bollywood in the most naughty and edgy way.
The new positioning will give the station a distinct sound, away from the clutter of other radio stations in Delhi. “We will be the only station to give Delhi audience their daily dose of Bollywood in the most naughty and edgy way,” 92.7 BIG FM Delhi radio operations head Sudha Sadhanand said.
The biggest, most secretly-guarded and scandalous Bollywood secrets will be unveiled by RJ Vidhi from 7-11 am every morning on the station’s breakfast show Dilli Ki Metro. Big Bollywood stars in their own voice will exclusively let RJ Vidhi know their side of the story on love, life and relationships.
As part of the new positioning, Bollywood’s hitherto unknown secrets about stars and stardom, several innovative edgy segments in the breakfast show – Dilli ki Metro like Khul ke bol, Imagine kar na and Cheaters have been introduced and new shows post breakfast show such as the Gossip Queen of Bollywood: The Pammi Aunty Show, One on One with Ali and Emotional Achaar with RJs Zainab and Apar will take the tempo ahead.
The new positioning Bollywood Secrets is at present being promoted through a 360 degree campaign in Delhi. The four week campaign has a mix of static and transit outdoor media, print, online, SMS based communication, metro stations branding etc.
Links
http://www.thehindubusinessline.com/industry-and-economy/marketing/article2090446.ece
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